Spotlight on sustainability

87%
believe green aims must be built into our country’s economic recovery plan
62%
will try not to fly for at least a year

The future individuals imagine

Of all the paradigms upended by the pandemic, perhaps the most significant is our attitude to growth and sustainability. People told us that the future economy they want to see is one which doesn’t pursue
constant growth, nor massive profits for a few, at the expense of the environment.

Our recovery from Covid-19 must be a sustainable one, with 87% agreeing that green targets must be built into the country’s plan.

And as new, more sustainable habits take hold, 83% of people imagine a future in which they seek out products that are better for the environment.

The change people most want to see

"A worldwide commitment to tackling climate change before it’s too late"

What brands can build

When it comes to climate action, it’s no longer enough for brands to go about business-as-usual. Nor to act cosmetically, or alone. Brands need to join together to show they’re serious about thinking beyond profit, to build the sustainable future people want.

Jodie Alliss, Head of Environmental Campaigns, Sky

"Everyone needs to come together and play their part in taking positive action to fight climate change; from the government, to business, to individuals. Businesses have a huge role to play in this by championing sustainable innovation in their own products, services and campaigns to make it easier for consumers when searching for more sustainable and ethical brands. To be authentic, this must all be underpinned by a real passion for making change, from the way an organisation transforms their own business, to how they impact the wider community, to how they inspire consumers to make changes in their own lives."