are likely to spend in their local communities over larger companies

<h2>The future individuals imagine</h2>
<p>Just a few short months ago, the pace of globalisation felt unstoppable. Covid-19 has drawn our perspective closer to home.<br /></p>

<p>People have connected with their local surroundings, and found new communities in unlikely places. The upsurge of solidarity under crisis conditions has made us think more about our neighbours, and we’re inclined to support brands with a similar outlook.<br /></p>

<p>8 in 10 people are now more inclined to support their local community over large companies.<br /><br />This doesn’t mean the end of the corporation, but in the future people imagine, bigger isn’t always better.</p>

<h2>The change people most want to see</h2>
<p>"Being kinder to each other. And using more local business"</p>

<h2>What brands can build</h2>
<p>Brands of every size have an opportunity to facilitate community. Most importantly, they can make it matter. It's showing up in meaningful ways and local connections that will count.</p>

“Deepening our civil liberties will be the greatest challenge yet for brands and politics in the years to come.”

People have connected with their local surroundings, and found new communities in unlikely places.

The new local

The future individuals imagine

The change people most want to see

What brands can build