Work that just works better

84%
say that society should rethink which jobs we value more than others
85%
would like to work less and have more time for other things

The future individuals imagine

Covid-19 has brought struggle and restriction, but also an opportunity to reimagine work.

84% say we should rethink which jobs we value more than others, while three quarters of people now want to move to a job more aligned to their personal values.

And many people actually prefer the new working reality imposed by lockdown. 72% would prefer to work remotely all the time, and 70% want to see an end to commuting altogether.

Above all, people value flexibility, with almost 9 in 10 people favouring a future in which they had more say over their when and where they work.

The change people most want to see

"A more flexible working society and a continued understanding and appreciation of the littler things in life"

What brands can build

As employers, brands can help people create meaning through work, as well as trusting and empowering them to make the choices that work for them.

Sarah McGuigan

Sarah McGuigan, Strategist, venturethree

"It’s now up to brands to reset culture, helping people find more autonomy, meaning and connection at work. And those who get it right will thrive: the very strongest brands are continually energised by the people that work for them."