A more progressive, optimistic and united States

We teamed up with market research consultancy Reach3 to ask Americans about their hopes and anxieties for the post-pandemic future.

Their answers reveal a society struggling to resolve its contradictions, yet determined to create change.

Most strikingly of all, it’s clear that this is a fight brands can’t afford to opt out of: an immense 99% of Americans expect brands to act on social issues alongside them.