Covid-19 has left us all in a state of flux.

Protecting our bubbles – and expanding our horizons. Touching again – and keeping our distance. Plugging back into the communities and people we’ve missed – and logging out of the broken systems we haven’t.

To navigate these paradoxes as we emerge out of lockdown, brands need to ask their audiences – and themselves – some honest questions.

What do people think about the health of their home nation?

How have their attitudes and values changed?

What national issues, from inequality to data privacy, are keeping them up at night?

And crucially, how do they expect brands to support them as they reconnect with the world beyond their walls?