The FuturePeople Want

Imagined by individuals,Built by
brands.

Covid-19 has been a time of profound change. We wanted to know how much of this is here to stay.

So we asked 1,000 people from across the UK what they want the post-Covid future to look like.

Their answer is a resounding call for change: 84% agree the pandemic is a unique opportunity to make the world a better place. And they told us what ‘better’ means, across every aspect of life.

But we also found something we didn’t expect. 86% of people believe the vital role of making change happen falls to brands, not individuals.

Here’s the future people imagine – and want brands to build.

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