Covid-19 has been a time of profound change. We wanted to know how much of this is here to stay.
So we asked 1,000 people from across the UK what they want the post-Covid future to look like.
Their answer is a resounding call for change: 84% agree the pandemic is a unique opportunity to make the world a better place. And they told us what ‘better’ means, across every aspect of life.
But we also found something we didn’t expect. 86% of people believe the vital role of making change happen falls to brands, not individuals.
Here’s the future people imagine – and want brands to build.